Saturday, October 18, 2003
The Ad Club wants to sponsor a promotional event for SPAM, but since I doubt that idea will fly far, I decided to look around for other products that would raise more money (or any at all). This afternoon at the Mobil gas station in front of my aunt's neighborhood I bought a Hershey's candy bar, so I began from there.at 12:21 PM
The wrapping told me to look inside for a chance to win a Mini Cooper full of chocolate (or one of 500,000 other prizes!), but I was not a winner. To make me feel better about losing, the wrapper told me to continue onward for a Hershey's Happiness T-Shirt. I nixed purchasing one (they are nineteen dollars and ninety-five cents each, for any interested parties), but when I went to visit Hershey's home site, I did find a couple I liked. The club could run a booth at one of our campus events, and each member might wear a different one of Hershey's shirts.
With each fundraising kit, Hershey's provides a free child identification kit. I think it would be a splendid idea to combine the two (chocolate and children): have our booth hand out information about photo registration, or maybe even ID kids ourselves with a local police or insurance agency. On the side we could sell or give away candy. Prior to this the club could promote the event around campus and the local community. It seems an ideal way to gain advertising experience.
Another incentive (besides the candy, which would certainly be enough to draw me in) to attract college kids to our booth is Hershey's career and internship programs. If one wants to move to Hershey (or wherever) for an internship, the company pays for those initial expenses. I think that would appeal to a lot of people on campus, since most of we community college kids (who'da thunk I'd classify myself as one) focus on careers and building business experience.
To receive more information, I filled out an online form. A company representative will contact me "soon", whatever that may mean.
